About JAB Hopes
Our Vision
To bring forth young men and women who are committed to being the best version of themselves in all situations. JAB Hopes will provide the opportunity for all youth to excel at the game of basketball and life.
Our Mission
We aim to provide kids, regardless of economic status, an opportunity to reach their full potential through the platform of basketball. By providing the growth experiences of playing basketball and a social emotional learning curriculum, we enable them to apply these experiences to their daily lives. We challenge our players to embrace our H.U.G.E. (Humble, Unrelenting, Grateful, Extra-ordinary) philosophy and encourage them to not only grow as individuals but to also look for ways to help their peers grow.
Current Programs
JAB Hopes works with local schools to help students take part in a positive basketball experience beyond the classroom. By supporting participation in our program, we hope to give more kids the opportunity to grow on and off the court.
Jab Hopes Leadership Team
Alex Hernandez
Coach
Haley Dale
Executive Director
We are thrilled to welcome Haley as the new Executive Director of JAB Hopes, beginning in Summer 2026. Haley is a Dallas native who played basketball through high school. She earned a Bachelor of Arts in English from Oklahoma State University and went on to build a career in the nonprofit sector, including leadership roles at Children’s Medical Center and Christ’s Family Clinic, where she currently serves as Executive Director.
Haley is a mom to two very active boys who seem to be perpetually in uniform for one sport or another. She is passionate about community, driven by mission, and excited to bring her nonprofit experience and Dallas connections to JAB Hopes. When she is not cheering from the sidelines, you can find her at Burn, on the tennis court, or with a good book.
Jonathan Alexander
Founder
Jonathan Alexander is the founder of JAB Basketball and JAB Hopes, organizations committed to using basketball as a platform to positively impact young athletes, coaches, and families. Since founding JAB in 2012, Jonathan and his team of coaches have grown the program from a local North Dallas initiative into one of the area’s most respected youth basketball communities, serving thousands of players and families each year. Built on the core values of being humble, unrelenting, grateful, and extraordinary, JAB has become known not only for skill development and competitive success, but for building stronger teammates, coaches, and families through basketball.
In JAB Hopes, Jonathan works alongside coaches, families, and community partners to help create opportunities for youth through scholarships, mentorship, and access to quality programs and support.