About JAB Hopes Foundation
Our Mission
The JAB Hopes Foundation believes basketball is more than a game — it is how we develop well rounded young men and women of character, resilience, and humility.
Our Vision
The JAB Hopes Foundation envisions a future where every kid — regardless of economic background — has the opportunity to reach their full potential. Through basketball and a social-emotional learning curriculum, we create growth experiences that extend far beyond the court. Guided by our H.U.G.E. philosophy — Humble, Unrelenting, Grateful, and Extra-ordinary — we are shaping young men and women who are not only growing as individuals but lifting those around them up as well.
Current Programs
JAB Hopes Foundation works with local schools to help students take part in a positive basketball experience beyond the classroom. By supporting participation in our program, we hope to give more kids the opportunity to grow on and off the court.
Jab Hopes Foundation Leadership Team
Jonathan Alexander
Founder
Jonathan Alexander is the founder of JAB Basketball and JAB Hopes Foundation, organizations committed to using basketball as a platform to positively impact young athletes, coaches, and families. Since founding JAB in 2012, Jonathan and his team of coaches have grown the program from a local North Dallas initiative into one of the area’s most respected youth basketball communities, serving thousands of players and families each year. Built on the core values of being humble, unrelenting, grateful, and extraordinary, JAB has become known not only for skill development and competitive success, but for building stronger teammates, coaches, and families through basketball.
In JAB Hopes Foundation, Jonathan works alongside coaches, families, and community partners to help create opportunities for youth through scholarships, mentorship, and access to quality programs and support.
Haley Dale
Executive Director
We are thrilled to welcome Haley as the new Executive Director of JAB Hopes Foundation, beginning in Summer 2026. Haley is a Dallas native who played basketball through high school. She earned a Bachelor of Arts in English from Oklahoma State University and went on to build a career in the nonprofit sector, including leadership roles at Children’s Medical Center and Christ’s Family Clinic, where she currently serves as Executive Director.
Haley has been married to her husband since 2012, and together they are the proud parents of two very active boys who seem to be perpetually in uniform for one sport or another. She is passionate about community, driven by mission, and excited to bring her nonprofit experience and Dallas connections to JAB Hopes. When she is not cheering from the sidelines, you can find her at Burn, on the tennis court, or with a good book.
Alex Hernandez
Coach